When it comes to marketing, it is essential that as a professional you stay up-to-date with the various trends currently circulating, and those yet to come. With that said, the following are five hacks for content marketing in 2018:

1. Making sure that you truly know your target market

Even though this may sound obvious to some managers, there are still a significant number of companies, which work with assumptions when it comes to defining their market audience.
With 2018 just around the corner, it will be essential that you sieve through big data in order to know who your target market is.
In addition, social media, which hosts potential clients’ persona profiles, together with CRM data, can prove highly beneficial when it comes to defining what your target market, and how best you can approach them.

2. Doing more in terms of retargeting

When it comes to effective marketing, the fact of the matter […]